Heat related illnesses cause more deaths in the United States every year than ALL OTHER WEATHER EVENTS COMBINED! According to the CDC, on average 648 people die every year from heat and in Phoenix, Arizona, alone there are 172 deaths per year on average. This is very real and very bad news for active people.
As a whole, athletes are very susceptible to heat-related illness as a result of multiple factors: excess heat and humidity, dehydration, elevated workout intensity, and electrolyte depletion.
He later limped across the finish line and immediately received medical treatment for heat exhaustion. He needed ice packs and IV fluids. And he wasn’t alone – other race participants were being treated for the same condition.
However, sweat is a compromise – any cooling benefit is at the cost of lost water and minerals required for sustained athletic performance.
We needed something that effectively cools the body, is super comfortable to wear, and looks great on men and women. It took 2 1/2 years of research, development, and testing in hot and humid climates with professional and amateur athletes, exercise scientists, and medical physicians to create a solution.
We essentially invented “32°F Time-Released Sweat.” With IceRunning Apparel’s cooling effect on your body, your brain gets the message, “I don’t need to sweat yet…something is doing it for me.” Now you can safely train, exercise, and play in hot and humid environments all year long. As we keep cooler and more hydrated, we can go faster, longer and more often. Isn’t that the goal of every athlete and adventurer?
