Science Meets Sport

The Problem

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Heat related illnesses cause more deaths in the United States every year than ALL OTHER WEATHER EVENTS COMBINED!  According to the CDC, on average 648 people die every year from heat and in Phoenix, Arizona, alone there are 172 deaths per year on average.  This is very real and very bad news for active people.

The Event

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IceRunning's Inventor felt "funny" at mile 11 of the run during an Ironman 70.3 race.  His body simply wouldn't do what his mind said, and he "sat down for 23 minutes."  He later limped across the finish line and immediately received medical treatment for heat exhaustion. He needed ice packs and IV fluids.

Thermo-Regulation

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The way the body cools itself is by cooling the blood.  When hot, the brain (hypothalamus) tells sweat glands to emit water and blood vessels (capillaries) near the skin's surface to dilate.  The sweat evaporates creating a slight temperature difference which is "grabbed" by those blood vessels.

The Laboratory

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We needed something that  effectively cools the body, is extremely comfortable to wear, and looks great on men and women.  It took 2 1/2 years of research, development, and testing in hot and humid climates with professional and amateur athletes, exercise scientists, and medical physicians to create a solution.  

The Solution

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IceRunning is a clothing line that has a triple-acting cooling effect. 1. Ice cubes in pockets cool capillaries and arteries from direct contact.  2. MELT ZONES are created when the ice begins to melt.  3. The proprietary fabrics wick the ice water away to be evaporated.  The skin, blood and body are cooled for up to an hour and the body stays more hydrated.

The Result

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We essentially invented "32-degree Time-Released Sweat."  Your brain says, "I don't need to sweat yet...something is doing it for me."  Now we can safely train, exercise, and play in hot and humid environments all year long.  As we keep cooler and more hydrated, we can go faster, longer and more often. 

Safety.  Comfort.  Proven.